So, you are considering to venture in Digital. Perhaps you have done your research to find out what is required in order to join this new field or you have decided to use the knowledge you have and just wing it; take a dive and soar. Maybe you are venturing into digital as a business brand or as a personal brand; question is, do you have what it takes to take on the sharks?

Let me break it to you;

 Digital marketing basically refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.


All these platforms have their different strategies that you can employ in order to grow and be a shark in this new field. But before you jump into the ocean, it is wise to know how to swim, therefore before you invest in digital, understand the various aspects that are integral to your success.


So, your business has already gone digital. You have heavily invested in digital and perhaps, the vision is that the investment will bear fruit. Question is, is the return on investment optimal?

Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns; and if you’re not, it’s critical to get to the bottom of it. It is best to understand why, so that you can learn how to improve your campaigns.

Here is the deal,

An effective marketing campaign for both business and personal brands, is a target driven campaign that is directed towards your true audience. Understanding your target market is key to nailing the perfect marketing campaign. For an established business this aspect is really narrowed down because as a business you already understand whom your customer is, the problem therefore is:

  1. Where do they hang out?
  2. What do they search for?
  3. What language do they speak?
  4. How can you appeal to them?

These is just but a few of the questions to ask.


“Google only loves you when everyone else loves you first.”  Wendy Piersall

As a personal brand, equally, the same questions apply. Understanding whom you are talking to, whom your content directly refers or relates to is the first step in nailing a perfect digital campaign.

Therefore, as a brand. It is imperative that you understand your audience and then formulate enough content to inspire your audience to take up your idea and run with it. Remember the best marketing campaigns are not sales oriented but information. That is the key to being a shark in this new field.



Purpose to understand your audience better. Get to identify their language importantly, what are they looking for on a digital platform. This will surely help you formulate content that will resonate with them and draw them towards you.

Also, get to restructure your thought process. The objective is to inspire trust and confidence among your true audience. Have them become your base market and score major conversions through referral marketing as that is sustainable.

Here is an interesting upside, this will indeed take time, but once you nail it, it may reduce your marketing costs by approximately ¼ to ½ depending on your business. Isn’t that something to work for?

You tell me…

Need any help understanding your audience and getting started? Don’t sweat!


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